Unforgettable Moments

The Problem
Prolonged heading of the ball throughout a players career means that footballers are 5 times more likely to develop dementia. However it can be hard for people to see the damage heading causes.   

The Solution
To highlight the effect that repetitive heading has, we showed the most memorable moments in football of people who developed dementia.

Football's were hit against the images at the average speed a professional would head the ball at thousands of times, representing the average times a player heads the ball during their career. Visualising how the brain becomes damaged over time, and with them, the memories they hold dear.