The True Nature of AD

Atopic Dermatitis is a severe autoimmune disease, causing lesions on the skin. To many HCPs however, it’s seen as a skin condition and so treated as such. We needed to educate dermatologists on the underlying cause of AD and show how a targeted therapy can treat more effectively.

 Using a babushka doll, we took the viewer through different layers in the body to reveal the true nature of AD and how Dupixent targets it. To emphasise the tactile nature of AD and the psychological effect it can have, every element was hand-made, using materials that exacerbates the condition and causes flare ups.