Treat Her Too
The problem
Breast cancer patients are currently categorised into two groups, HER2-negative and HER2-positive.
This is based on scores attributed to slides showing the amount of HER2 receptors on the tumour cells.
However a huge percentage of patients fall somewhere in between but are automatically classified as negative. Pathologists are making these classifications without even seeing patients. We need to reclassify these patients as HER2-Low.
The solution
An emotive film that shows the impact that this binary system can have on those patient’s who fall short. We travel through the windows of people’s lives, as the classification is made, the lights go out, plunging them into a psychological state of isolation. As the film closes we show the impact that turning lights back on can have.
When characters press negative buttons, they are cast into a dark and isolated psychological environment
The architecture of the building is designed to resemble pathologists’ slide holders whilst the windows represent the slides in which cell biopsies are seen.
Cellular patterns throughout the film symbolise the cancer cells that determine their categorisation
Scenes resemble the isolation and depression women may feel when they are diagnosed as HER2-negative