Emmie’s Books

The Problem
Hospitals can be scary places for grown-ups, let alone kids. Emmie’s Books has a solution, supplying children’s books
to oncology wards all over the UK, providing much-needed escapism and reducing the fear of hospital stays. But they
need more people to know about them.   

The Solution

We developed a brand and campaign to demonstrate the power of books, we showed how the language of storytelling
can soften the experience of being in hospital.