Exposed Risks

The Problem
Whilst record temperatures hit the UK, many warnings focussed on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer. We needed to remind people of the importance of sunblock and staying shaded whenever possible. 

The Solution
We created posters made from specialised paper that reacts to UV rays. When exposed, the paper itself darkens and burns. We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin.