Beta Bionics

The Problem

Beta Bionics is a small bio-tech  company within Type 1 Diabetes. Founded by parents of people living with T1D, their mission is to lift the cognative and emotional burden that Diabetes places on people through innovative technology. We needed to re-brand the company to bring their values to life

The Solution

The identity was inspired by the values of the brand. By lifting part of the D of diabetes, we created the ‘Beta b’. The space that was opened became a platform from which we showcase moments that people are able to do thanks to the burden being lifted. The brand has no set palette, rather it lets the community it serves inject colour into the brand.