Redirected Letters to Santa

The Problem
Children at Edinburgh Childrens Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. 

The Solution

We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted. Letters were sent as direct mailers with the chance to become a donor. The letters were also turned into OOH ads to target Christmas shoppers. A 30 second TVC followed the story of Noah as he wrote his own letter to Santa.