Let’s Open Up

Breaking taboos to open up conversations and help people living with Vaginismus.

Vaginismus is a common health condition where muscles in the vagina involuntarily tense up upon insertion. Despite doctors estimating that 1 in 2 women will experience this condition at some point in their lifetimes, it’s rarely talked about.
Why? Because it makes people uncomfortable.
 So through a straight-talking and unapologetic OOH and social campaign, HANX set out to make readers as uncomfortable reading about vaginismus as those living with it feel. Signposting readers to a bespoke website arming people with the language they need to talk about it with everyone from doctor to prospective partners.

Find out more at Letsopenup.co.uk