InSensitive Content

Current social guidelines block images of GPP, a severe skin condition that causes painful blisters and fever, limiting access to information that is vital to raising awareness about GPP and educating others about the condition. As well as reinforcing stigma that GPP is something to be ashamed of and hidden.  

We showed the impact content blockers have on people with GPP in the way guidelines forces them to be seen. A social film and integrated assets helped patients share their experience and called for changes to the way social media moderates content.